Coterie
Role Campaign Management
As the Account Manager for Informa Markets Fashion’s Coterie, I led the Business of Fashion Campaign, overseeing content creative direction and execution. The campaign focused on engaging industry thought leaders to discuss key trends and priorities in the evolving fashion market, with the objective of driving awareness and encouraging attendance at Coterie. By strategically crafting content and facilitating impactful interviews, I ensured that the campaign effectively showcased the value of the tradeshow, positioning Coterie as a critical event for collaboration and industry insights.